Unlike live action cinematography, still tell a story by naming an act of living by defying time by stopping it. The "now" is really an interval of 3 seconds before it before it becomes "then", or the past. Still inhabit the passing now and keep it present in the seconds we use to view a photo. Photography is as important in the viewing as in the capturing, successive nows folded it each other like fabric.
“The camera is an instrument that teaches people how to see without a camera.”
― Dorothea Lange